Question 1

How does Direct-to-Guest AI work with social media?

Accepted Answer

Kismet reaches guests top-of-funnel through social media platforms like Instagram and Facebook with customized offers that can be booked natively within the social media app. No need to redirect guests to external booking sites - they can complete their entire booking journey without leaving their favorite social platform.

Question 2

What is Direct-to-Guest AI?

Accepted Answer

Direct-to-Guest AI is Kismet's hotel-specific language-model layer that identifies each prospect, curates a personal itinerary, and let's guests plan custom pacakges that they can book across channel in one tap.

Question 3

How fast can I launch?

Accepted Answer

Most hotels go live in a couple weeks with their existing booking engine and RMS by setting a few new rate-codes. A deeper PMS integration can unlock full customization.

Question 4

What PMS systems do you support?

Accepted Answer

We're live on Mews, Cloudbeds, and Stayntouch and in closed beta for Opera (Oracle) and Infor. Please reach out to hello@makekismet.com to find out whether you're a fit to beta partner.

Question 5

How will Kismet affect my direct booking share?

Accepted Answer

Kismet only books direct, incremental revenue. We serve fenced rates below OTA pricing when appropriate but in conjunction with value-add packaging that helps us shift share from third-party channels. Kismet knows your rate on OTAs and adjusts accordingly.

Question 6

What ROI should I expect?

Accepted Answer

With our pay-for-performance model at just 1.8% for standard bookings (4.7% for custom packages), Kismet delivers strong ROI from day one. You only pay after successful bookings settle, making it risk-free to start. Even with custom packages, our fees are a fraction of typical OTA commissions (15-30%).

Question 7

Does Kismet replace my booking engine or CRM?

Accepted Answer

No. Kismet is a thin AI layer that plugs into your existing CRS, booking engine, and CRM via standard APIs, so nothing is ripped out.

Question 8

Will I need to constantly be changing rate and promo codes?

Accepted Answer

No. Kismet packages private, fenced prices behind one-time links, so your public rate codes stay unchanged and parity headaches disappear.

Question 9

How do you personalize pricing without hurting ADR?

Accepted Answer

The AI prices per guest, not per segment, balancing willingness-to-pay with margin requirements set by your Revenue Manager, so discount depth targets the minimum to avoid OTA leakage and direct conversion rises.

Question 10

Does this break rate-parity agreements with OTAs?

Accepted Answer

No. Kismet's offers are delivered to closed, one-to-one audiences, which most parity clauses expressly allow.

Question 11

Which channels can Kismet watch for intent signals?

Accepted Answer

Out-of-the-box connectors cover Instagram, Facebook, web sessions, paid ads, email clicks, email inbound, and SMS—more can be added via webhooks.

Question 12

How is guest data stored, and are we GDPR compliant?

Accepted Answer

Data is encrypted in transit and at rest. Kismet acts as a processor under GDPR, honors deletion requests, and never shares guest identity across hotels.

Question 13

How much staff time does Kismet require?

Accepted Answer

After onboarding, most teams spend under one hour a week reviewing AI-drafted offers and approving campaign budgets—the agent handles the rest.

Question 14

How does Kismet help me optimise paid-media spend?

Accepted Answer

The AI funnels real-time intent and conversion data back into Meta's powerful ad platform so you bid only on guests with active itineraries in play, stop trying to reach guests who have already converted, and find the guests who actually impact performance.

Question 15

What new reporting does Kismet unlock?

Accepted Answer

You'll see a social-media comp set, qualified-lead counts, list-level attribution, and classic revenue conversions—all in one dashboard—so marketing and revenue teams share a single, dollar-based truth.

Question 16

What do I need to start a 30-day pilot?

Accepted Answer

Provide API credentials for your PMS or CRS, grant Instagram Business access, and add one script tag to your site—that's it.

Question 17

What do we pay when a standard booking flows through Kismet?

Accepted Answer

1.8% of the room—or add-on—revenue, charged only after the guest's payment settles. No set-up fee, no subscription.

Question 18

What if we use Kismet's Custom Offer Engine to create a custom package?

Accepted Answer

Those customised bookings add 2.9% (total 4.7%). Even fully loaded, it's a small fraction of OTA commissions (15–30%), and it's only bookable direct.

Question 19

What does the secure guest-identity service cost?

Accepted Answer

$0.95 one-time when a new verified guest marketing profile is created for your hotel, then $0.15 each time that profile is invoked by an AI workflow—e-mail blast, Instagram quote, personalised upsell, etc.

Question 20

Do we pay for Marketplace Apps and Connectors?

Accepted Answer

Connectors are free. Launch-phase Apps (RFP Bot, Promo Bot, Pricing Bot, etc.) are free to install and try; you pay nothing beyond the booking/identity fees above unless an App directly drives monetised events.

Question 21

Is NLWeb (AI discovery) free?

Accepted Answer

Yes, NLWeb is free to install for qualifying hotels. We believe hotels shouldn't pay to be discoverable by AI – it's as fundamental as having a website.

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